09/11/2019 all-day
Adelaide CBD
Adelaide SA
National Pharmacies


THE 87th [National Pharmacies] Christmas Pageant will take place on Saturday 9th Nov 2019 (morning) through the streets of Adelaide, with more than 320,000 people expected to welcome Father Christmas to town.

The Pageant is Australia’s answer to New York’s Thanksgiving Day Parade, and is the most-attended single-day event in the southern hemisphere.

Adelaide Town Hall will welcome Father Christmas at this year’s National Pharmacies Christmas Pageant, as the Pageant route ends on the leafy boulevard of King William Street.

This year will see a change to the Christmas Pageant route, with Father Christmas being delivered to the people of South Australia, through the streets of Adelaide, arriving at Town Hall.

The Pageant has enjoyed a long and wonderful partnership with David Jones, which has made the decision to end its sponsorship of the event this year. With this change, brings the opportunity to create a new arrival location for Father Christmas in 2019, on the iconic and historical balcony of the Adelaide Town Hall.

Father Christmas will, as always, be welcomed to the city by the Pageant Royal Family and the thousands of South Australians and visitors who line the route.

The 2019 Pageant, the first under new naming rights partner National Pharmacies, will continue the tradition of delivering Father Christmas to South Australia, signifying the commencement of the Christmas season for South Australians.

The city streets of Adelaide, in particular Rundle Mall, will once again embrace the celebrations of Pageant Day and the Christmas season with their own celebrations for Christmas.

2019 National Pharmacies Christmas Pageant route
The 2019 National Pharmacies Christmas Pageant will commence at South Terrace and travel north along King William Street, through Victoria Square/Tarntanyangga and Reconciliation Plaza along Wakefield Street, right into Pulteney Street, left along North Terrace and then south along King William Street with Father Christmas arriving to greet the people of South Australia at the Adelaide Town Hall.